The perpetual challenge that teams and leagues have in today’s wide world of sports content is continuing to find ways to engage fans on digital platforms. Today the PGA Tour and ATP World Tour are hoping they have found a new engagement opportunity in the form of PollPro from Omnigon.
For Omnigon, the digital sports agency, PollPro is one of the tools in their ProSuite, which they formally launched this week. “ProSuite is an integrated set of fan engagement tools designed to help deliver compelling experiences that are customizable, quick to launch, and satisfy brands’ sponsorship needs,” an Omnigon spokesperson said in a statement.
As for putting PollPro to use, the PGA Tour and ATP World Tour are both currently using it to run polling campaigns for their fans. For tennis fans, the ATP PollPro coincides with the BNP Paribas Masters tournament that is currently going on right now in Paris and contains highlights from eight great BNP Paribas Masters 1000 matches. When voting, fans can revisit past memorable moments from the tournament and vote once on up to 20 highlights.
From a fan engagement perspective for the ATP World Tour, their current use of PollPro has them using YouTube videos to have fans click through each video and relive the moments and vote on them. Beyond supporting videos, PollPro also provides clients with other features such as, supporting photos and GIF’s, fully responsive design, embeddability, social integration, user data capture, multi-language support and the ability to view performances stats in real time.
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Previously, the ATP had used Omnigon’s BracketPro for campaigns around best Rogers Cup moments, best Shanghai Rolex Moments and best Western & Southern Open Moments. But now the PollPro provides them with a different type of engagement tool that works well with sharing video content and therefore can keep fans on the ATP World Tour site for longer amounts of time.
For golf fans the PGA Tour is currently doing their own campaign via PollPro to help decide who is the Tour Player of the year.
PollPro is one of several products that Omnigon has recently launched, which are ultimately a sign of the digital times as their clients, such as ATP World Tour and the PGA Tour, are looking for more opportunities to engage fans with their content. “Several of our long standing clients, all of whom are involved in big sporting and entertainment events, asked if we could develop custom products that can be monetized, drive fan engagement across social media platforms and be sold as an offering to sponsors and advertisers,” said Nick Arcuri, OMNIGON’s VP, Products. “Our ProSuite products are a result of that need. All are fully customizable, extremely user friendly and turnkey. Leveraging the success of BracketPro, we are excited to roll out PollPro and look forward to introducing additional products to the marketplace in the coming months.”
One of the more widely used Omnigon products to this point has been their BracketPro tool which lets teams and brands create brackets for fans to interact with and share. Some brands who have used BracketPro include Major League Soccer, Under Armour, USA Today, Showtime, FOX Broadcasting, Champion’s Hockey League and the Cleveland Cavaliers.
Omnigon has also been tasked with updating the websites and applications of some of Europe’s largest football clubs. In August we covered how Bayern Munich worked with Omnigon to relaunch and upgrade their apps with a more global mindset. Additionally, AS Roma made news when they revamped their website with the help of fan feedback on Reddit and then Omnigon’s design work.
It should come as no surprise when teams, leagues and brands place increased resources into their digital platforms and such a trend will likely continue to rapidly increase.