A new collaboration between ADI and Supponor is giving advertisers the ability to target a broader audience with the launch of the world’s first broadcast quality LED virtual advertising.
The digiBOARD DBR was recently launched at the Leaders in Sport Business Summit. It pulls from Supponor’s DBRLive technology and ADI’s digiBOARD LED perimeter system to create an impact in live sports perimeter advertising. Think perimeter walls around a soccer field.
“DigiBOARD DBR is a product that combines the very best features from Supponor and ADI and is one that we firmly believe will revolutionize the sport perimeter market,” said ADI chief officer, Geraint Williams, in a press release.
The dynamic LED perimeter advertising system enables broadcasters to deliver their message to global audiences without the need for a broadcast unit at each location. The stadium audience sees the original advertisement, while global viewers see ads more closely related to them. The first digiBOARD DBR is set to begin at the start of the 2016-17 football season.
Supponor is an innovative sports media and technology company that connects global audiences to geographic and audience-specific promotional messages. Which enables marketers to change messaging by location, targeting specific markets.
Roger Hall, chief executive officer at Supponor, comments, “As the standard bearer for digital billboard replacement, Supponor is delighted to announce the positive results of a successful collaboration with ADI that will see DBRLive delivered for the first time on animated LED systems. Our number one priority has always been – and will remain – delivering a virtual product that has all the quality hallmarks demanded in top tier sports production environments. ADI has the same production excellence values as we do – it is not surprise that our collaboration is now starting to bear fruit. We look forward to continuing our work together to drive digiBOARD DBR to the next level.”
The ADI digiBOARD system accounts for 13 of the 20 LED perimeter systems in the English Premier League. The ADI digiBOARD system accounts for 13 of the 20 LED perimeter systems in the English Premier League and their Live Venue broadcast fibre network connects over 100 venues including all 92 English Premier League and Football League clubs.
Overall, the digiBOARD DBR hopes to allow marketers to create a more specific relationship with the audience. It will give marketers a better chance to reach a bigger audience.