To sell more tickets, Ticketmaster is partnering with Facebook to reach more potential customers. Ticketmaster is banking on the fact that more people spend more time on social media instead of websites when using their mobile device and therefore are going right to the source of content and engagement. For both Ticketmaster and Facebook this partnership makes sense on paper and the process will start by the end of April.
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To make this work, Facebook will collect an affiliate fee (which Facebook said will not impact customers) every time a customer buys a ticket through the social network, however you will still have to claim the ticket via Ticketmaster’s website.
With this new access, Ticketmaster will aim to have a greater presence at the points of conversations where sports fans and concert goers plan their events with friends. As this partnership evolves, the aim for sports ticket sales would be to open up the sports public to a whole different world of buying tickets, with an easier and faster way to attend the game you want.
A Facebook spokesperson releases a statement elaborating on the partnership, “Millions of people on Facebook connect with their favorite bands, artists and causes to find out about events happening in their community. We’ve heard feedback from venues and artists that Facebook is an important platform for them to update and connect with fans. We’re excited to help partners like Ticketmaster sell more tickets via Facebook and to make ticket purchasing easier and faster for people.”