The representation of viewing options has been dominated by streaming over the past few years. As it becomes second nature, the demand for live streaming options increases with a growing generation and endlessly developing tech space. With that being said, social media sites have capitalized on the rising trend.
Twitter has surrounded itself with streaming partnerships left, right and all around. From the NFL, to the MLB and even eSports, Twitter has been netting deals with all sorts of sports organizations this year.
Earlier this week, Twitter experienced a monstrous jump in stock prices after reports leaked regarding discussions of making its streaming broadcasts available on Apple TV.
I can only imagine what the grin stretching across Steve Jobs face would have looked like at this moment. We do know the look of Twitter’s stock percentage though, up 6.58 percent at $20.82 in midday trading on the New York Stock Exchange – the first time since January that Twitter shares have topped the $20 mark.
After a New York Times’ story revealed information from people close to the project who explained that Twitter has been flirting with the potential of an application for Apple TV that would include streaming online content, business started booming. This agreement would certainly aid in engaging more users and increasing potential revenue for the social media site, which they desperately need.
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Since December 2013, Twitter stock has lost two thirds of its value since its peak at $73.31. Its debut released on Wall Street at an IPO price of $26 which is still lengths away from what the company is at today.
Live streaming has been the site’s saving grace according to MEC head of social, Noah Mallin. “Twitter is the world in your pocket,” said Mallin. “And when they first started saying that, it was hard to bring that to life for somebody that hadn’t been on the platform. With livestreaming, it becomes so much more obvious what that means, and it actually breathes life into what Twitter’s all about.”
For a ten year-old company, Twitter is in need of a jump start. Apple TV has more than 10 million customers in the US aloe and the 310 million global Twitter users has plateaued.
In order to compete with its rival, Facebook, Twitter needs to double-down on its live streaming as Facebook’s own live video takes off. In this day and age, reliability and speed are the only things that matter in terms of appealing to the visual masses. How good is your quality of video, does it work and how much is this going to cost? Bringing streaming options to Apple TV would make an obvious impact.
Although Twitter and Apple have declined requests to comment on the reports, the trend of its live streaming deals in the past makes the possibility believable. With the increase in streaming live sports content, the future looks bright for a social media company like Twitter … if it can capitalize.