Through Manchester United and Uber’s new global partnership, the two organizations are uniquely placing an emphasis on content, among other highlights. During the next few months, the ride-sharing company will be connecting fans from 30-plus countries to Manchester United on game days via behind-the-scenes content.
“We’re thrilled to be partnering with Manchester United to not only make match day transportation more seamless, but to deliver fans incredible experiences throughout the season, no matter where they are supporting from,” Amy Friedlander Hoffman, Head of Business Development and Experiential Marketing at Uber, said in a statement.
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Added Manchester United’s Group Managing Director Richard Arnold in a statement: “Manchester United is always looking at ways in which we can improve our fans’ experience, and our relationship with Uber will allow us to do this in new and exciting ways.
“Supporters will tell you that the journey to and from a game, whether they are watching it at Old Trafford or another venue on the other side of the world, is an important part of the matchday experience, contributing to the build-up and anticipation of the day. Working with Uber we will look to enhance this experience for our 659 million followers, both home and abroad, by bringing them the spirit of Old Trafford and Manchester United through various experiences and interactive campaigns.”
As is the case with a majority of its team deals, Uber will also have a designated pick-up and drop-off location at Old Trafford for Manchester United fans.