With all the hustle and bustle in our everyday lives, it’s sometimes difficult to maintain a wholesome, yet healthy lifestyle. Depending on your profession, work ethic, and especially time management skills, being active throughout the week can make it challenging to keep track of yourself as well as your body’s well being. Nowadays, there seems to always be an assortment of new gadgets and devices on the market, guaranteed to make living a healthy lifestyle more attainable. But although these new gadgets and devices may state how simple they are to use, providing the consumer with so many features can sometimes add to the complexity of trying to stay healthy.
WeGo is a fitness company that offers both an online site, as well as a mobile app designed for everyday fitness motivators, making it easy and simple to track daily activities, sleep patterns or heart rate. Owned by EB Brands, WeGo offers consumers the strongest proposition in the marketplace, emphasizing the idea that what you pay for is what you get. Carefully designed to fit consumer needs, the WeGo app as well as the fitness products they offer, provide customers with simple and easy to use features that strive to benefit his or her individual needs.
Led by SVP of Marketing and Production Development, Heberto Calves, the team at WeGo identified the opportunity to design a brand different than those already in the EB portfolio, as well as existing brands on the market today.
“Many brands often race to add features and functionality to their products that often only add cost and complication,” says Calves. “WeGo products have a strong, aesthetic design that are easy to use, and are built always keeping in mind that accuracy, ease of use, and battery life, are some key features most important to consumers.
WeGo offers consumers three core products, in addition to a few others on their website, as well as the mobile app powered by MapMyFitness as well as Under Armour Connected Fitness. These core products include:
- Elite Plus: A clip on Bluetooth enabled activity & sleep tracker. With an LCD display and a coin cell battery, this tracker has long-lasting battery life of up to 3-4 months.
- Hybrid Plus: A wrist worn Bluetooth enabled activity & sleep tracker. With a large font OLED display and interchangeable bands, this tracker has a strong battery life of 10-14 days.
- Relay: Similar to the Hybrid+, however this device offers caller id and text messaging.
And since simplicity is the name of the game, the WeGo mobile app allows consumers to sync their products, download their data, and track their progress all in a simple, easy to use way. If consumers find they want to go deeper into their data, they can view it easily on their MapMyFitness account, which is automatically generated when a WeGo account is created.
“There is no reason for the latest activity tracker technology to be only available to consumers who can afford these products,” stated Calves. “ WeGo is a democratic brand with an objective to make this technology accessible to all consumers, in an approachable and easy to use manner. “
Whether you want to start your own fitness journey, or simply find out more about the WeGo brand, check out the link to the homepage as well as following WeGo on Facebook or Twitter.