SeatGeek has added another feature to the already popular ticket-scoring platform it operates. Now, anybody can sell their tickets on SeatGeek, making it a complete ticket marketplace, in competition with big names like StubHub.
Before turning itself into a marketplace, the New York based company founded in 2009, garnered its recognition by being a ticket search engine. So, they search the Internet and compare all of the prices for relatively any event that requires a ticket, whether that is a concert, a theatre performance, or a sporting event.
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Nowadays, SeatGeek has added its name to the list of sites that it compares, with a focus on mobile ticketing through their app.
SeatGeek has automated the process to an extent that some other ticket marketplaces have not. It only takes a few clicks to sell tickets—you just have to upload the PDF of the ticket via the SeatGeek website or app, and then SeatGeek’s software does a lot of the work. They take all of the relevant information from the PDF version of the ticket, and even provide an optimal price for the seller to value their ticket.
While companies like StubHub have similar interactions with their sellers, SeatGeek drops a few steps from the process of actually putting those tickets up for sale. Also, SeatGeek has taken out any extra fee for the buyer, but there is a fee for those selling. A nice element is that all checkout can be done through Venmo, a much more user-friendly interface than commonly used PayPal.
In short, this move can only be a plus for SeatGeek, adding another function to their platform, and perhaps challenging big names with an easily accessible interface.