Current world No. 1 golfer Justin Rose has signed a multi-year ambassador deal with Full Swing Simulators. The partnership was announced Wednesday, just three days after Rose cemented his top position with a win at the Farmers Insurance Open.
Full Swing is a leading indoor golf simulator technology provider that also offers multi-sport simulation capability across baseball, soccer, football, and other sports. Full Swing’s Pro Series golf simulators come with tracking technology that can to measure ball flight indoors. The simulators also provide users with video analysis on their swings. Rose will have a Full Swing golf simulator and Virtual Green golf course software system installed into his home in the Bahamas as part of the partnership agreement.
“After speaking to Justin at the end of last season, we knew that the Pro 2 Simulator and Virtual Green would be the perfect fit to create one of the most advanced home practice studios in the world,” said Ryan Dotters, CEO of Full Swing Simulators, in a press release. “Justin’s influence is truly global, playing both PGA & European Tours, made this partnership a great step towards Full Swing Simulator’s continued global expansion.”
Rose, who was born in South Africa but raised in England, will support the brand through various marketing initiatives according to Full Swing’s press release. He joins a roster of Full Swing global golf ambassadors that includes Tiger Woods, Jordan Spieth, Jason Day, Brandt Snedeker, Jim Furyk, Brooke Henderson, and Padraig Harrington.
SportTechie Takeaway
Sports entertainment firm Topgolf and private equity group North Castle Partners invested in Full Swing back in 2017. Last week, NBC Sports Group (owners of the Golf Channel) announced a partnership with Full Swing Simulators to help sell the indoor simulation technology to courses around the world. Full Swing’s S2 golf simulator was introduced by the company in 2016 as an affordable alternative to other golf simulators, though still at a $19,900 price point. The expensive cost of golf simulators makes the technology much more likely to appear as an add-on at an existing sports venue rather than inside the average person’s home.