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Pro Surfing Makes Waves with Video Technology

Images via aspworldtour.com The Association of Surfing Professionals (ASP) World Tour is making waves with its game-changing video technology at the Billabong Pipeline Masters this week. Pipeline, on the North Shore of Oahu, is hosting the final event of the year with three surfers vying for the 2014 World Title. For young gun Gabriel Medina from […]

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Sports Brands Provide a Better Way to Think About Instagram

Engagement. It’s a seemingly catch-all term that, no doubt, has increased in usage 1000 percent or more in the last few years. But it means different things to different organizations and different people with, well, different goals. Broadly speaking, social media engagement is defined by any intentional action taken with a post–a like, a comment, […]

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StrikeTec Sensor Brings Wearable Technology to Boxing

Elliot Fight Dynamics is set to revolutionize the boxing and fitness industry with the launch of their new StrikeTec Sensor, a wearable that let’s users track and show progress as they train all in real-time. Boxers, kickboxers, MMA athletes, and fitness enthusiasts will love the new sensor’s ability to show training progress in real-time. Access […]

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How Soccer Clubs Master the Elements and Adapt to Icy Climates

Sports are a two-sided coin that relies on both controllable and uncontrollable variables. Some controllable variables include an athlete’s preparation and game-day strategies. However, uncontrollable factors can get in the way of a team’s pursuit of victory, such as referee calls, and more importantly, weather. Every team must put up with the weather, and be […]

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FOX Sports Utilizes Innovative Camera Technology for Broadcasts

Image of Phantom Cam via Fox Sports The broadcast of professional sports, particularly basketball, has progressed immensely, as creative minds have developed more fan-friendly means of viewing the game. Some of the recent storylines in the NBA–notably the Cleveland Cavaliers’ acquisition of LeBron James–have pushed the ascension of the TV product to another level. Fox […]

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