(HokieSports.com)
In the world of sports, teams – no matter the league, game or location – are obsessed with two goals: winning, and getting excited about the hope of winning. Every aspect of the operation of a team is focused on one of these two aspirations. Earning glory on the field can help you earn glory in the bank account, but even for teams devoid of hope, the sales pitch is all about hope. We hope to win. We hope to make you proud. We hope you’ll join us.
A rendering of the new HD video board at Texas Motor Speedway — it will a 108- ton display that is 218 feet wide and 94 feet tall. (Texas Motor Speedway)
As the saying goes, everything is bigger in Texas and Texas Motor Speedway is taking that adage the extra mile. The track is unveiling a new video board display, which will be located in the center of the backstretch, will feature a staggering 20,634 square feet of HD display – nearly a half-acre – with dimensions of 218 feet wide and 94.6 feet tall. The entire structure will stand nearly 125 feet above ground level and weigh more than 108 tons.
The Digital and Social Media Sports podcast recently caught up with Bryan Srabian, Director of Social Media for the San Francisco Giants, to discuss the evolution and integration of social media into every department of the Giants and the @Cafe, a social media hub for fans located inside AT&T Park.
Living outside of your teams coverage area can be a challenging aspect of being a sports fan. In the last few years ESPN has drastically increased the number of games available on national broadcast and MLB has made great strides with its At Bat app to make your favorite team available anywhere you may be with an internet connection.
Is Google Glass the key to solving the NHL’s TV problem? (chicagonow.com)
With Google’s announcement in April of 2012 of their latest and greatest product, Google Glass, one can only wonder how long it will take for it to be utilized all throughout the different sectors of American society. The sports world, which is becoming more and more tech-savvy by the second, seems to be keen on implementing Google Glass very soon, or at least the fans are, considering the type of interactive environment it would create that fans thoroughly enjoy.
