How well do you know your fans? The answer to that question is what will determine profitability and success for sports franchises in the very near future. The last decade brought a tsunami wave of new technology into the home: HDTV, hi-speed internet, DirecTV, LCD flat screens, you name it. That all of a sudden made watching from home a solid alternative to actually going to a game for most fans. Teams responded by investing hundreds of thousands of dollars in infrastructure. We saw the most beautiful stadiums in the world built, larger than life LCD screens and increased Wi-Fi connectivity. Basically, teams did these things because they “thought” fans would want it. That’s where things are beginning to change....
The National Aeronautics and Space Administration (NASA) announced today its intent to solicit interest from companies interested in obtaining license rights to commercialize, manufacture and market an innovative technology for improving athlete performance. Zeroing Out Negative Effects, or ZONE, is an innovative method for improving athletes’ responses to stress, anxiety and loss of concentration during competition. In […]
I created Sport Techie in March of 2010 as a way to spotlight the enormous contribution technology has made to the global sports industry, estimated today at $114 billion. It’s difficult to imagine a world with no NFL Red Zone, HDTV, or Fantasy Football. Plenty of other news outlets will bring you the latest scores […]
Adidas has been using the latest research in energy transfer and motion control to deliver its newest soccer cleat releases, both set for this month: the adiZero F50 and the adiPower Phantom SL. The adiZero F50 family boasts the lightest shoe on the market, with the adiZero F50 Prime weighing in at just 5.1 oz. The […]
Health risks are a serious occupational hazard for professional athletes. Injuries can occur without warning and bring once-promising careers to an abrupt end. Their effects can also worsen over time and cause damage that lasts the rest of a player’s life. Head injuries, in particular, are suspected to bring on a wide range of neurological […]
