Greatness Within, the new ATP World Tour global marketing campaign, comes under the spotlight of ATP World Tour Uncovered presented by Peugeot, with insight from Andy Murray, Novak Djokovic and Tomas Berdych.
With the launch of the ATP's new global marketing campaign, Andy Murray and Novak Djokovic lead the stars in Doha discussing what produces Greatness Within.
The ATP World Tour launches a new global marketing campaign today that will showcase its players and tournaments in a powerful new way for the next two seasons. The campaign, titled “Greatness Within”, will offer a fresh look for the ATP World Tour and its 64 tournaments but will continue to target younger audiences and leverage the tour’s incredible generation of players. Chris Kermode, ATP Executive Chairman & President, said: “The ATP World Tour showcases the world’s greatest athletes as they battle week in week out for prestigious titles, and the ultimate crown of finishing the season as ATP World No. 1. The ‘Greatness Within’ campaign will reflect that season-long quest, bringing our tournaments and players to life in a...