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Federer Leads Forbes List In Athlete Brand Value

Roger Federer has been named the top athlete brand in the Forbes Fab 40, the world’s most valuable sports brands. The Swiss superstar has a brand value of $37 million a year, the amount by which endorsement income exceeds the average endorsement income earned by the Top 10 earning athletes in the same sport during the past year. Federer’s brand value is greater than NBA basketball player LeBron James ($34 million), golfer Phil Mickelson ($28 million), sprinter Usain Bolt ($25 million), golfer Tiger Woods ($23 million) and footballer Cristiano Ronaldo ($19 million). View Full Forbes Fab 40 List Last month, the 35-year-old Federer was ranked No. 4 with $67.8 million in the The World's Highest-Paid Athletes 2016 list compiled by...

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Federer Praises Rafa's Journey

On the court, Roger Federer and Rafael Nadal have been intense rivals. But on Wednesday, the two all-time greats were nothing more than old friends as Federer joined Nadal to celebrate the official opening of the Rafael Nadal Academy by Movistar in Nadal's hometown of Manacor, Mallorca. “I'm really here to honour the great man, Rafa. I think it's wonderful that he's taken this journey on to give the kids something back,” Federer said. “I've been around the game 17 years. I've seen a lot of hard workers and inspiring players, but you've been the one in my opinion who has been the most inspiring and most influential and made me the player I am today. Because you're left-handed, because...

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Returning To Win

More than a million points of research. Every Top 100 player. It turns out that player development evolves from playing more points on serve to playing more points returning the further up the Emirates ATP Rankings you climb. An Infosys ATP Beyond The Numbers analysis reveals a hidden element of our sport we have never fully grasped. The majority of the points you want to play are not on your own serve. You want your opponents to go deeper into their service games, where your chances of breaking serve steadily increase. You want to keep your own service games short and sweet. The Infosys Information Platform uncovered that every single player in the Top 10 has played more return points...

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