Barclays deal shows women’s game now big-bucks business | Suzanne Wrack

Contract shatters idea that sponsoring women’s sport is the cheap option that makes your brand look good

Gamechanger can be a little overused, but in the case of Barclays’ eight-figure sponsorship deal over three years of the FA Women’s Super League that is literally what it is.

Related: Barclays unveiled as Women’s Super League sponsor in groundbreaking deal

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