Barclays deal shows women’s game now big-bucks business | Suzanne Wrack
Contract shatters idea that sponsoring women’s sport is the cheap option that makes your brand look goodGamechanger can be a little overused, but in the case of Barclays’ eight-figure sponsorship deal over three years of the FA Women’s Super League that is literally what it is. Related: Barclays unveiled as Women’s Super League sponsor in groundbreaking deal Continue reading...