In race to promote diversity and inclusion, Acumatica sponsors women-led IndyCar team
Acumatica is hitting the gas on its marketing initiatives. The Kirkland, Wash.-based maker of cloud-based enterprise resource planning software is the primary sponsor of an IndyCar run by Paretta Autosport, the company and the team announced Tuesday. Paretta Autosport is the only woman-owned, woman-driven and woman-forward team competing in the NTT INDYCAR Series, and will race this weekend at the Big Machine Music City Grand Prix in Nashville, Tenn. More than 62% of the team is comprised of women across all roles, including driver Simona De Silvestro. Founded in 2021, Detroit-based Paretta Autosport says its aim is to “shine a… Read More