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Seattle Seahawks’ deep dive into analytics starts with a ‘data lake’ built by Amazon Web Services

It’s trendy these days to turn to sports data analytics for a deep dive into how a team is set up to compete and what metrics make the most sense for how players perform in a game. For the Seattle Seahawks, that dive starts with a “data lake” built with Amazon Web Services. A data lake is a “centralized repository that allows organizations to store, govern, discover, and share all of their structured and unstructured data at any scale,” says Werner Vogels, chief technology officer at Amazon and author of a new blog post that should make any football fan… Read More

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Seattle’s CenturyLink Field, home of the Seahawks and Sounders, to be renamed Lumen Field

Seattle’s CenturyLink Field, home of the Seahawks and Sounders FC, is being renamed Lumen Field, the Seahawks announced on Thursday. The new name comes after a rebranding of CenturyLink to Lumen Technologies, which was previously announced in September. The new stadium name is pending approval later Thursday by the Washington State Public Stadium Authority, the Washington state public corporation owner of the stadium, according to the Seahawks. The CenturyLink Field name dates back to 2011 and in some fan circles the stadium came to be known as The CLink. The facility originally opened as Seahawks Stadium in 2002, and Qwest… Read More

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Teams players: Seattle Seahawks and Microsoft partner to put fans in a virtual ‘Pregame Huddle’

The Seattle Seahawks are running another play from an evolving virtual fan engagement playbook, teaming with Microsoft once again, this time to connect fans in Microsoft Teams with players and coaches before a game. The experience using the tech giant’s collaboration software is called Pregame Huddle, and allows a select group of fans to feel closer to the action as the Seahawks warm up at CenturyLink Field. As the team continues to play in an empty stadium during the COVID-19 pandemic, the Seahawks are seizing on technology to try to bridge the divide. Players coming out of the tunnel to… Read More

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T-Mobile swings for 5G fences at World Series with FieldCams and BatterCams during batting practice

T-Mobile is promising baseball fans a unique look at player warm-ups before the start of the World Series on Tuesday, with 5G-powered FieldCams and BatterCams streaming the action. The Bellevue, Wash.-based wireless carrier, which has an ongoing partnership with Major League Baseball, said Monday that the technology will bring fans closer to the action than ever. T-Mobile 5G BatterCams will be mounted on the caps of players and coaches to provide a first-person view of batting practice on the field in real-time. And with 360-degree T-Mobile 5G FieldCams, viewers will also get an immersive view. T-Mobile and the Seattle Mariners… Read More

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Amazon reaches NFL playoffs: Report says tech giant has deal to stream wildcard game this season

Amazon is taking its NFL streaming rights beyond “Thursday Night Football” and into the playoffs. The Wall Street Journal reported Wednesday that the tech giant has reached a deal to broadcast one of two new wildcard games added to the schedule this season. The agreement was reportedly announced to team owners during a video meeting. Amazon inked a multi-year streaming agreement with the NFL earlier this year to renew its partnership, which brings 11 games broadcast by FOX on television to an audience watching on Prime Video and Amazon-owned Twitch across a variety of sites, apps and devices. RELATED: Amazon streams ‘Thursday… Read More

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