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Marshawn Lynch calling: Wireless carrier partners with NFL star to launch ‘Beast Mobile’ cell plan

Marshawn Lynch may no longer be a Seahawk, but that’s not stopping a Seattle-area wireless carrier from teaming with the NFL star for a new phone service called Beast Mobile. A hero in Seattle sports history thanks to his six years as a running back for the Seahawks, the partnership is just the latest business venture built around Lynch’s Beast Mode persona. The idea comes from mobile industry veteran Leigh Hunt, founder and CEO of Kirkland, Wash.-based FreeMo, whose advertising-supported mobile app is aimed at helping customers earn credits to drive down their monthly cell phone bills. Beast Mobile, which will… Read More

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Video: Marshawn Lynch drives Amazon Treasure Truck, autographs bags of Skittles and Beast Mode Amazon Echo devices

Ex-Seahawks star running back Marshawn Lynch was at CenturyLink Field in Seattle today, but this time he was there to drive Amazon’s Treasure Truck and hand out Beast Mode-skinned Amazon Echo devices and Beast Mode hats. That was the surprise promotion from Amazon’s Treasure Truck, the Seattle-based company’s rolling “deals on wheels” that periodically hits the streets of Seattle. Marshawn was clearly enjoying himself, sticking around until every customer got an autograph this afternoon. He drove in on the Treasure Truck wearing the blaze orange parka that the Amazon employees wear, and came out with a boom box blaring hip-hop tunes… Read More

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