How NASCAR will use Snapchat’s Spectacles at this weekend’s Daytona 500
The Spectacles have made their way to Daytona. NASCAR will use Snap’s new camera sunglasses this weekend at the Daytona 500 in Florida to give fans a behind-the-scenes look at the season-opening annual race. A group from NASCAR’s social media team will be out and about at Daytona donning the $129 Spectacles, which just went on sale online and lets people record first-person 10-second video clips from a camera embedded in the sunglasses. NASCAR already pushes content to Snapchat via the Live Stories feature, but now it will do so with the sunglasses to show not only the vehicles themselves but also scenes… Read More