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Sneaker startup Vimazi pairs runners with shoes based on their speed

Nike has more than 100 styles of men’s running shoes and more than a dozen ways to filter through them on its website. But nowhere in the shoe-buying experience will you be asked to consider one of the most basic running-related questions: How fast do you run? Vimazi is a Seattle-based startup that wants to put that fundamental metric — a runner’s pace — at the center of how it designs and markets running shoes. The startup is in the midst of a seed financing round that could reach $1 million, and the company said it could pursue a Series… Read More

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