Look out Nike and Lululemon: Amazon eyes push into ‘active apparel’
Amazon’s fashion ambitions may be expanding as the company appears to be preparing to produce its own line of workout clothes. Amazon posted a trio of job listings in late December for brand managers and senior brand managers working on “Amazon Active Apparel.” The listings, first spotted by Recode, indicate that Amazon is just getting started in this business as most of the duties relate to creating strategies for a stable of private label activewear brands to succeed. “The candidate will collaborate with leadership to build authentic activewear private label brands that have compelling and unique DNA and deliver amazing consumer… Read More