It’s been a couple weeks since the demise of Seattle-based Vicis, the high-tech football helmet maker that laid off all of its employees and was placed into receivership by its board just before Christmas. But the once highly regarded startup is still in the game — at least when it comes to being featured in NFL commercials that are airing during current playoff games. The Vicis ZERO1 helmet, the company’s signature product, shows up right at the start of an ad titled “Building a Better Game,” below, in which the NFL touts its commitment to helping engineers and innovators come… Read More
At least Russell Wilson can joke about it. With the Super Bowl just a couple days away, the sting for many fans is that their team isn’t playing for the NFL’s biggest prize. For Seahawks fans, the fact that the New England Patriots are there again only adds insult to the 2015 injury, when Wilson and his team came up just short against Tom Brady and company, and were denied a repeat championship. Via videos on his social media accounts, Wilson is pitching an Uber Rewards promotion this week in which members of the ride-hailing service’s loyalty program can get… Read More
Despite the fact that the actual football game was the more entertaining part of the evening for once, some Super Bowl LII advertisers still managed to create the necessary buzz to justify spending $5 million for 30 seconds of air time. According to USA Today and its annual Ad Meter platform, Amazon bested all the competition with its “Alexa Loses Her voice” commercial. CEO Jeff Bezos makes an appearance in the ad, as do celebs Cardi B, Gordon Ramsey, Rebel Wilson, and Sir Anthony Hopkins. The competition, in its 30th year, required panelists to rate ads on a 1-10 scale. Every… Read More
In the advertising game that is taking place before the big football game, Amazon is running with a crop of heavy hitters who are leading the way in digital engagement before anyone turns on a television this Sunday. Amazon’s Alexa ad, which features a host of celebrities filling in when the tech-giant’s AI assistant loses her voice, is in the thick of the top five, going up against spots for Doritos/Mountain Dew, NBC’s “This Is Us,” Budweiser and the film “Dundee.” With Super Bowl LII still two days away, the days are long gone when advertisers would get all of… Read More
Bleacher Report CEO Dave Finocchio has some advice for Facebook. Speaking at the 2017 GeekWire Sports Tech Summit the co-founder of what has become the second largest sports website in the United States said social media can be a struggle for publishers big and small. He noted that Facebook pushed publishers to use its platform as a way to spread content far and wide, but over the years it became harder to get stories linke back to a website promoted. “I think the days of being able to drive massive referral traffic back to your website are coming to an… Read More
