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Seattle’s Climate Pledge Arena to feature Amazon’s ‘Just Walk Out’ tech to avoid lines in select stores

Amazon may have skipped putting its name on the outside of the renovated stadium where the Seattle Kraken will begin NHL play next month, but the company is bringing its technology to the inside of Climate Pledge Arena. The arena announced Wednesday that four food and beverage stores inside the arena will be equipped with “Just Walk Out” cashierless technology like that used in Amazon Go convenience stores and some Fresh grocery stores. The arena stores will also feature Amazon One palm-scanning tech, which lets customers enter and pay with the wave of a hand. Just Walk Out allows customers… Read More

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Tech and hockey vet Todd Humphrey on his dream job with Seattle Kraken, ‘the nirvana of all startups’

For all of the technology being developed and considered for Seattle’s new NHL team — from the mobile app that will help drive the fan experience to various touches throughout a $1 billion arena — Todd Humphrey is particularly driven by his desire to avoid standing in line. “I’m highly motivated as a Canadian and as a hockey player to get people beer and to their seat faster,” Humphrey said. “You couldn’t have a better guy thinking about this day in and day out.” Humphrey is senior vice president of digital and fan experience for the Seattle Kraken, the NHL… Read More

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