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High-tech compression shorts maker Strive aims to measure the ‘miles per gallon’ of athletes

As a professional basketball player in Montenegro, Nikola Mrvaljevic got the idea that there must be a better way for athletes to train. “Not everybody trains efficiently. We tend to get tired and most of the time we don’t know why,” Mrvaljevic said. So he started Strive, a wearable technology startup that seeks to answer how and why athletes fatigue. The Bothell, Wash.-based company aims to quantify the “miles per gallon” for a given athlete. After hanging up his basketball jersey, Mrvaljevic went on to study biomedical and electrical engineering at the University of Rhode Island. He later got an… Read More

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Major League Baseball is first to allow the use of a device to collect player biometrics in games

Seasoned Major League Baseball managers who think they’ve got a beat on player performance by counting pitches and so forth will soon gain access to more detailed data analysis. The league announced Monday that it had approved the use of biometric monitors to be worn by players during games. ESPN reported that the device, manufactured by Boston-based Whoop, is the first of its kind to be allowed during competition in any American sports league. Players in leagues such as the NFL, NBA and MLS often wear monitors in practice, but not in games. ESPN says teams cannot force players to wear… Read More

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Outdoors inspires Outsider, a wearable Bluetooth remote on Kickstarter aimed at action sports fans

Taking off your gloves on a ski lift to deal with a smartphone or some other device in your pocket is a recipe for spending the rest of the day skiing or snowboarding with bare hands. Leaving the gloves on is a big part of the impetus behind Outsider, a wearable Bluetooth remote for action sports enthusiasts. Outsider lets users walkie-talkie with a group, easily control music and calls, and send an SoS in the event of an emergency. A crowdfunding effort just launched on Kickstarter with a goal of identifying market interest and potentially raising $150,000. The device is the brainchild of Gabe… Read More

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How this reluctant Fitbit investor almost missed a $1.6 billion windfall

Tech investor Brad Feld remembers his first call with Fitbit CEO James Park. It was in 2010, during a major snowstorm at his home in the Colorado mountains, and he was too distracted by intermittent power outages to give serious attention to an investment pitch from a fitness tracking startup. “Pretty much my entire goal during that call was to get off the phone,” Feld recalls. “I wasn’t in any sort of headset or mindset about investing. I was interested in the idea of human-computer interaction, but I hadn’t really processed this notion of what a Fitbit was, or why I would want… Read More

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