Why this NBA team is launching its own streaming service: Steve Ballmer on the strategy behind ‘ClipperVision’
A new streaming service unveiled by the LA Clippers this morning reflects the philosopy of the franchise’s chairman, former Microsoft CEO Steve Ballmer, about the role the NBA and its teams should play in shaping the digital viewing experience. “We need to define the future of watching basketball,” Ballmer said in an interview with GeekWire. “We’ll always do a better job of that than any distribution partner. Whether we distribute directly or through an ESPN or a TNT or an Amazon, or whoever gets into the business of distributing these things, the experience that makes this the best basketball possible… Read More