Sensoria is getting into the high-tech shoe game. The Seattle-area startup today debuted its first-ever running shoe, which retails for $199 and features embedded textile pressure sensors designed to provide real-time biometric feedback. The pressure sensors are located at the plantar area of your foot and send data to a detachable electronic device on the heel of the shoe packed with an accelerometer, gyroscope and magnetometer. The combined technology gives runners detailed information about their running form. Sensoria calls its new product, available for $99 for pre-orders that will ship in March, the “world’s first textile sensor infused running shoes.”… Read More
Sensoria is getting into healthcare in a big way. The Seattle smart apparel startup today announced a new spinoff company, Sensoria Health, formed in partnership with Genesis Healthcare, the largest post-acute care provider in the U.S. Sensoria Health will focus on bringing Sensoria’s wearable technology to post-acute care providers and their patients at approximately 450 skilled nursing centers and senior living communities owned by Genesis Healthcare. The technology will used to help patients receive care for rehab, activity monitoring, and fall detection. Genesis Healthcare is funding the new company, Sensoria Health, while Sensoria is providing its IP license and distribution rights… Read More
Sensoria is adding two former Microsoft execs to its leadership team. The Redmond, Wash.-based startup today announced that former Microsoft president Richard Belluzzo has joined the company’s board. Belluzzo was president and COO at Microsoft from March 2000 to September 2002; he left to become CEO at Silicon Valley-based Quantum for the next eight years. He got his career started at HP, where he worked for nearly 23 years. “Sensoria is a very early leader in what will be a large and dynamic market,” Belluzzo said in a statement. “It is a very interesting company in an up-and-coming field — wearables.… Read More
LAS VEGAS — Athletic socks used to be something you’d pick up last minute at the sporting goods store, kind of an afterthought. But that’s no longer the case. Now, everything is measured. Today, Sensoria — a Redmond-based startup that describes itself as a leader in artificial intelligence sportswear — unveiled what it is dubbing “Sock 2.0.” This high-tech sock — made of antibacterial, anti-blistering and sweat wicking material — is designed to measure core metrics such as cadence, foot landing and the impact forces exerted by runners. It also tracks how far and fast you’ve run, pretty cool features… Read More
Embed from Getty Images The golf grip is getting geeky. PGA Tour golfer Bryson DeChambeau worked with Microsoft and Seattle-area startup Sensoria over the past eight weeks to create a prototype “smart grip” that analyzes how much pressure he applies to the golf club throughout a swing. As detailed by Microsoft in this blog post, DeChambeau let Microsoft and Sensoria — a smart-garment maker based in Redmond, Wash. — build sensors into his grips that measure force and pressure exerted. In golf, how tight or loose a player grips the club can be a key determining factor for ball flight. There are different schools of… Read More
