It’s been a couple weeks since the demise of Seattle-based Vicis, the high-tech football helmet maker that laid off all of its employees and was placed into receivership by its board just before Christmas. But the once highly regarded startup is still in the game — at least when it comes to being featured in NFL commercials that are airing during current playoff games. The Vicis ZERO1 helmet, the company’s signature product, shows up right at the start of an ad titled “Building a Better Game,” below, in which the NFL touts its commitment to helping engineers and innovators come… Read More
Despite the fact that the actual football game was the more entertaining part of the evening for once, some Super Bowl LII advertisers still managed to create the necessary buzz to justify spending $5 million for 30 seconds of air time. According to USA Today and its annual Ad Meter platform, Amazon bested all the competition with its “Alexa Loses Her voice” commercial. CEO Jeff Bezos makes an appearance in the ad, as do celebs Cardi B, Gordon Ramsey, Rebel Wilson, and Sir Anthony Hopkins. The competition, in its 30th year, required panelists to rate ads on a 1-10 scale. Every… Read More
In the advertising game that is taking place before the big football game, Amazon is running with a crop of heavy hitters who are leading the way in digital engagement before anyone turns on a television this Sunday. Amazon’s Alexa ad, which features a host of celebrities filling in when the tech-giant’s AI assistant loses her voice, is in the thick of the top five, going up against spots for Doritos/Mountain Dew, NBC’s “This Is Us,” Budweiser and the film “Dundee.” With Super Bowl LII still two days away, the days are long gone when advertisers would get all of… Read More
