WNBA sees ‘tremendous growth’ with technology platforms like Twitter and FanDuel
The WNBA has a long ways to go to reach the popularity of other U.S. professional sports leagues. But new technology platforms like Twitter and FanDuel are becoming important growth tools for the 21-year-old organization as it looks to expand its marketing efforts around the world. WNBA Commissioner Lisa Borders was in Seattle this weekend for the WNBA All-Star Game, held in the Emerald City for the first time since the league launched back in 1997. She spoke to reporters before the game on Saturday at Key Arena and shed light on the league’s growth in recent years. Borders, who… Read More