How Strideline inked an NFL licensing deal and aims to be the ‘fastest athletic apparel company’
SoftBank sparked headlines in the technology world this week as the tech giant prepares to invest $1 billion into online sports apparel company Fanatics, according to The Wall Street Journal. It’s a peculiar investment for SoftBank and its Vision Fund, which typically focuses on more traditional tech companies like Boston Dynamics, Nvidia, or OneWeb. But it highlights how Fanatics, now valued at $4.5 billion, has caught the attention of big-name investors with its formidable e-commerce engine that pairs high-speed manufacturing with crucial sports league licensing deals — a formula that one Seattle startup is also using on its own pathway… Read More