Sports Tech – GeekWire — fanatics RSS



Seahawks teaming with Fanatics and Uber Eats to deliver jerseys and more gifts in time for holidays

A few uninjured defenders, a running game, some more offensive line help — all of that may be on your Christmas wish list for the Seattle Seahawks at this point in the season, but how about just settling for a new piece of team gear? In a fun promotion the week before a Christmas Eve matchup against the Dallas Cowboys, the Seahawks are partnering with Uber and Fanatics to make last-minute holiday shopping a little easier for dedicated 12s. Fanatics, the online retailer that is enjoying big success with its sale of licensed sports merchandise, is the official e-commerce partner… Read More

Continue reading



How Strideline inked an NFL licensing deal and aims to be the ‘fastest athletic apparel company’

SoftBank sparked headlines in the technology world this week as the tech giant prepares to invest $1 billion into online sports apparel company Fanatics, according to The Wall Street Journal. It’s a peculiar investment for SoftBank and its Vision Fund, which typically focuses on more traditional tech companies like Boston Dynamics, Nvidia, or OneWeb. But it highlights how Fanatics, now valued at $4.5 billion, has caught the attention of big-name investors with its formidable e-commerce engine that pairs high-speed manufacturing with crucial sports league licensing deals — a formula that one Seattle startup is also using on its own pathway… Read More

Continue reading