Here’s the tech platform NBA star Steph Curry is using to grow his brand in China
Stephen Curry wants to reach millions of Chinese basketball fans, and he’s getting help from a San Francisco-based startup to do it. The NBA star this week announced a partnership with PressPlay, a new company that teams up with celebrities to help grow their brands across the globe. PressPlay will work with Curry to create content for white-label mobile apps and websites used by Chinese consumers, who will get access to exclusive training videos, live-streamed events, Q&A sessions, video diaries, and more behind-the-scenes material — all featuring the NBA MVP. There is also an e-commerce component to the partnership, as users will be… Read More