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Brooks Sports vs. Brooks Brothers: Menswear maker’s social slogan adds new wrinkle to dispute

Brooks Sports, the Seattle-based athletic footwear and apparel company, is escalating its legal battle against Brooks Brothers by challenging the menswear maker’s recent “Back to Brooks” social media and marketing campaign. In an updated complaint, filed Nov. 2 in federal court in Seattle, Brooks Sports claims that Brooks Brothers’ use of the standalone word “Brooks” in the campaign was unauthorized, confusing and deceptive. Brooks Sports, which also goes by the name Brooks Running, says it was unsuccessful in its attempts to get the companies behind the Brooks Brothers brand to stop using the slogan and the #backtobrooks hashtag before the… Read More

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Brooks Running CEO Jim Weber considers leaving China over ‘unsettling’ tariff situation

Brooks Running CEO Jim Weber is reconsidering the company’s presence in China amid an ongoing tariff dispute between the U.S. and China. In an interview with Fox Business News, Weber lamented that “the size of the tariffs in our category are tremendous.” The proposed 25 percent tariff on $200 billion worth of goods from China would bring the total tariff on Brooks Running shoes to 45 percent, Weber said. The Seattle-based company stands to pay tens of millions of dollars if the tariffs are permanently enacted, Weber said. Brooks also manufactures shoes in Taiwan and El Salvador and sells its… Read More

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