Top 5 ads before Super Bowl kickoff: Amazon hangs with the big-game brands like Budweiser
In the advertising game that is taking place before the big football game, Amazon is running with a crop of heavy hitters who are leading the way in digital engagement before anyone turns on a television this Sunday. Amazon’s Alexa ad, which features a host of celebrities filling in when the tech-giant’s AI assistant loses her voice, is in the thick of the top five, going up against spots for Doritos/Mountain Dew, NBC’s “This Is Us,” Budweiser and the film “Dundee.” With Super Bowl LII still two days away, the days are long gone when advertisers would get all of… Read More