On a night when Russell Wilson returned to Seattle and received mostly boos from Seahawks faithful, fans were cheering for a new high-tech concession stand at the team’s stadium. Lumen Field became the third professional sports venue in Seattle to feature Amazon’s cashierless “Just Walk Out” technology in a food and beverage store. The new District Market, located across from the Fan Deck at the south end of the stadium, also utilizes Amazon One, the company’s palm-scanning technology, making Lumen Field the first and only venue in the NFL to feature both innovations. Just Walk Out is billed as a… Read More
It’s no secret that the number 12 is important to the Seattle Seahawks. The team refers to fans as 12s, raises a 12th Man flag before every home game and sells a ton of merchandise emblazoned with the number 12. A new lawsuit, filed in U.S. District Court in Seattle, claims the Seahawks are trying to “obtain a monopoly” on the number 12, and have engaged in a pattern of harassment against “legitimate owners of trademarks with some connection to the number.” The plaintiff, PBTM LLC, wants to invalidate several of the Seahawks’ trademarks, arguing its 12-related marks predate those… Read More
Patti Hammond — better known around these parts as “Mama Blue” — knows how much Paul Allen meant to the Seattle Seahawks. A diehard fan since the team entered the NFL in 1976, Hammond has been a regular at home games for 43 years. She was at her front row seat again on Thursday before Seattle’s bout against Los Angeles, donning her feathers, necklaces, and blue-and-green glasses. But this time Mama Blue brought along a special item, holding it up with two hands so everyone could see: a photo of her and the late Allen, celebrating together at the Experience Museum… Read More
The Seattle Seahawks have the NFL’s second-best winning percentage since 2012. One of the secrets to that success may lie within the team’s sports science department. Seattle has separated itself from competitors with its usage of technology and data analytics to help maximize player performance and ultimately win more games. The Seahawks were the first NFL franchise to establish a sports science group seven years ago, an effort spearheaded by general manager John Schneider and head coach Pete Carroll. Dean Riddle, an applied sports scientist who joined the Seahawks staff in 2014, lifted the hood on some of the tactics… Read More
Russell Wilson may have inadvertently invented the geekiest touchdown celebration of the NFL season. The Seattle Seahawks quarterback was on the sidelines reviewing past plays on a Microsoft Surface tablet when his team’s defense forced a fumble and returned it for a touchdown, clinching a big 21-7 win over Minnesota during a primetime Monday Night Football game at CenturyLink Field. The cameras caught Wilson’s celebration, which involved the former Microsoft spokesperson dropping the tablet as if he was doing a mic drop. Russell drops the Microsoft Surface on @Vikings #vikings #dropthesurface sierrra wilson #MINvsSEA @nfl @espn @NFL_MNF @MNF pic.twitter.com/4DgxXYu0pu —… Read More
