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High-tech compression shorts maker Strive aims to measure the ‘miles per gallon’ of athletes

As a professional basketball player in Montenegro, Nikola Mrvaljevic got the idea that there must be a better way for athletes to train. “Not everybody trains efficiently. We tend to get tired and most of the time we don’t know why,” Mrvaljevic said. So he started Strive, a wearable technology startup that seeks to answer how and why athletes fatigue. The Bothell, Wash.-based company aims to quantify the “miles per gallon” for a given athlete. After hanging up his basketball jersey, Mrvaljevic went on to study biomedical and electrical engineering at the University of Rhode Island. He later got an… Read More

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