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Seattle Seahawks’ deep dive into analytics starts with a ‘data lake’ built by Amazon Web Services

It’s trendy these days to turn to sports data analytics for a deep dive into how a team is set up to compete and what metrics make the most sense for how players perform in a game. For the Seattle Seahawks, that dive starts with a “data lake” built with Amazon Web Services. A data lake is a “centralized repository that allows organizations to store, govern, discover, and share all of their structured and unstructured data at any scale,” says Werner Vogels, chief technology officer at Amazon and author of a new blog post that should make any football fan… Read More

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High-tech compression shorts maker Strive aims to measure the ‘miles per gallon’ of athletes

As a professional basketball player in Montenegro, Nikola Mrvaljevic got the idea that there must be a better way for athletes to train. “Not everybody trains efficiently. We tend to get tired and most of the time we don’t know why,” Mrvaljevic said. So he started Strive, a wearable technology startup that seeks to answer how and why athletes fatigue. The Bothell, Wash.-based company aims to quantify the “miles per gallon” for a given athlete. After hanging up his basketball jersey, Mrvaljevic went on to study biomedical and electrical engineering at the University of Rhode Island. He later got an… Read More

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How do the Seahawks recover from a grueling game? Pete Carroll relies on tech and data for answers

Embed from Getty Images Seattle Seahawks coach Pete Carroll admitted earlier this week that Sunday night’s overtime game in Arizona — in which his team played to a 6-6 tie after five quarters of football — would take some effort to bounce back from, physically speaking. On Wednesday, Carroll said sports science data and technology goes a long way toward informing the coaching staff about how players are recovering. Carroll is accustomed to providing information on injured players, about how they’re progressing, or whether they’ll be able to suit up for the next game. But it’s unusual to answer questions about how the… Read More

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Sports Authority is selling 25M customer emails. Here’s what consumers need to know to protect their data

Another day, another reminder that companies don’t really have to abide by promises to not share your personal information. They have a big “but” in their contracts. Last week, it was WhatsApp and Facebook. We’ll get to that in a moment. This week, millions of Sports Authority customers began receiving notices that their e-mail addresses and other data were about to be transferred to competitor Dick’s Sporting Goods. The transfer is legal because Sports Authority declared bankruptcy and sold off its spare parts this summer. Dick’s, smartly and legally, bought the customer information. According to the L.A. Times, a treasure trove of 25… Read More

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