How Microsoft is helping top Spanish soccer league LaLiga track fan behavior and expand globally
LaLiga wants to learn more about its fans and expand its footprint around the globe — and it’s getting help from Microsoft to make that happen. Spain’s premier soccer league is one year into its partnership with Microsoft, which is providing tools like Azure and Power BI to LaLiga that helps it connect with more than 1.7 billion fans on social media around the world. “Fan behavior is changing dramatically nowadays and we have to change with them,” LaLiga Director of Technology Services Silvestre Jos told GeekWire in a phone interview. Jos joined Microsoft executives at the company’s Digital Difference event last… Read More