Brooks Sports vs. Brooks Brothers: Menswear maker’s social slogan adds new wrinkle to dispute
Brooks Sports, the Seattle-based athletic footwear and apparel company, is escalating its legal battle against Brooks Brothers by challenging the menswear maker’s recent “Back to Brooks” social media and marketing campaign. In an updated complaint, filed Nov. 2 in federal court in Seattle, Brooks Sports claims that Brooks Brothers’ use of the standalone word “Brooks” in the campaign was unauthorized, confusing and deceptive. Brooks Sports, which also goes by the name Brooks Running, says it was unsuccessful in its attempts to get the companies behind the Brooks Brothers brand to stop using the slogan and the #backtobrooks hashtag before the… Read More