Fitness startup Katalyst raises $5.6M for Peloton-like electrified workout experience
Seattle startup Katalyst has raised $5.6 million for an at-home workout experience that uses full-body electrical muscle stimulation (EMS), a training technique that’s popular in countries such as Germany, Japan and Brazil. The round was led by London-based investor Octopus Ventures, whose partner Jo Oliver sits on the startup’s board. Katalyst’s business model is similar Peloton, the maker of virtual spin classes and fancy stationary bikes that went public in September. Like Peloton, Katalyst will sell high-end hardware and a subscription to on-demand virtual workouts. But instead of guiding you on a bike ride, Katalyst will gently electrocute your muscles… Read More
