Sports Tech – GeekWire — Tokyo Olympics RSS



As hoops star Sue Bird chases fifth Olympic gold, here’s the latest fitness tech gadget she’s backing

Sue Bird is plenty busy these days, trying to guide the Seattle Storm to their fifth WNBA championship and getting set to chase her fifth Olympic gold medal as a member of Team USA. Along the way, the basketball great is throwing her support behind another tech gadget, making a pitch for smart home fitness trainer Tonal and investing in the startup. A new 30-second ad from the brand (above) is set to air before the opening of the Tokyo Olympics on Friday. Bird is shown working out on Tonal’s digital weight system and in a voiceover says, “I’ve redefined… Read More

Continue reading