Sports Tech – GeekWire — Gatorade RSS

Feb 13, 2018

Gatorade partners with Seattle startup Volt, will integrate nutrition advice into workout app

Volt Athletics is teaming up with one of the biggest names in sports business. The Seattle startup today announced a new partnership with Gatorade and will rename its strength and conditioning consumer app to “Volt Fueled by Gatorade.” The revamped app combines Volt’s “intelligent” workout technology with Gatorade’s sports nutrition expertise, offering a more complete digital fitness guide for athletes. It’s a milestone deal for Volt, which has more than 100,000 users across 120 countries on its platform that launched in 2013. Volt CEO and co-founder Dan Giuliani called it “a truly unique offering in the fitness app space” and said… Read More

May 11, 2017

How Gatorade is using technology to measure sweat content and help athletes stay hydrated

You probably know Gatorade as a sports drink maker. But the 51-year-old company also has a robust research and innovation arm that is developing some high-tech data-driven methods for helping athletes maintain peak performance. The Gatorade Sports Science Institute (GSSI) has been around for more than three decades, but some of the group’s recent work has caught the attention of professional teams across the world that are testing new ways to hydrate their players more efficiently beyond just new flavors. “Traditionally, Gatorade hasn’t been a tech company,” Dr. James Carter, GSSI director, told GeekWire. “But with the emergence of our Gx platform… Read More