Fewer views online for pre-Super Bowl ads, but a few brands have scored before the game
Brands attempting to make a lasting impression with a Super Bowl ad are turning to some of the tried and true elements of year’s past — employing big stars, lots of action, some tugging of the heart strings, a bit of comedy, and more. Whether any of it is working in the days leading up to Sunday’s game is the question for the folks at iSpot.tv, the Bellevue, Wash.-based company that watches how you watch television by tracking ads in real time and measuring digital responses. Here are some of the latest numbers from iSpot.tv: Total online views are approaching 200 million; down… Read More
