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May 10, 2017

For golfers: Arccos unveils AI-powered virtual caddie on a smartphone, powered by Microsoft

Caddies are trying to make a comeback — albeit in a virtual way. Arccos, a Stamford, Conn.-based startup that builds golf-shot tracking technology, today announced a new product in partnership with Microsoft that aims to help golfers score better on the course. Called Arccos Caddie, the new software is built into Arccos 360, the company’s mobile app that pairs with sensors attached to the butt of a club grip and tracks each shot during a round while providing GPS-powered yardage information. Arccos Caddie takes the app up another level with artificial intelligence and machine learning from Microsoft’s Azure cloud platform and Azure Machine Learning. The… Read More

May 04, 2017

How Microsoft is helping top Spanish soccer league LaLiga track fan behavior and expand globally

LaLiga wants to learn more about its fans and expand its footprint around the globe — and it’s getting help from Microsoft to make that happen. Spain’s premier soccer league is one year into its partnership with Microsoft, which is providing tools like Azure and Power BI to LaLiga that helps it connect with more than 1.7 billion fans on social media around the world. “Fan behavior is changing dramatically nowadays and we have to change with them,” LaLiga Director of Technology Services Silvestre Jos told GeekWire in a phone interview. Jos joined Microsoft executives at the company’s Digital Difference event last… Read More