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First look: SAP unveils real-time stadium operations analytics tool, in use with San Francisco 49ers

SANTA CLARA, CALIF. — Technology isn’t just improving athletic performance or changing the way we watch sports. It’s also being used as a real-time analytics tool that is helping front office executives manage stadium operations, improve the fan experience, and ultimately increase the bottom line. SAP has expanded its partnership with the San Francisco 49ers, rolling out a new venue management product this season called Executive Huddle that features a multi-screen dashboard surfacing real-time data related to parking, bathrooms, concessions, ticketing, and more as 70,000 people come through the gates at Levi’s Stadium to watch an NFL game. San Francisco is… Read More

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