Blue Friday in Seattle usually means you or your co-workers are wearing Seattle Seahawks jerseys or some such to work in preparation for the upcoming football action on Sunday. Now you can add a helmet to whatever spirited ensemble you’ve got going. Seahawks linebacker K.J. Wright has an official helmet as part of the team, but in a tweet he’s wearing a helmet filter over his head to promote a new Snapchat gimmick for the team’s fans on social media. The filter will be available throughout the weekend in the Seattle metro area for interested 12s. “Enjoy your Blue Friday.… Read More
The Spectacles have made their way to Daytona. NASCAR will use Snap’s new camera sunglasses this weekend at the Daytona 500 in Florida to give fans a behind-the-scenes look at the season-opening annual race. A group from NASCAR’s social media team will be out and about at Daytona donning the $129 Spectacles, which just went on sale online and lets people record first-person 10-second video clips from a camera embedded in the sunglasses. NASCAR already pushes content to Snapchat via the Live Stories feature, but now it will do so with the sunglasses to show not only the vehicles themselves but also scenes… Read More
The Spectacles made it into the sports world. Snap Inc., formerly known as Snapchat, has caused a stir with its new camera-embedded sunglasses that are only available on a limited basis via pop-up vending machines. The Minnesota Wild managed to get its hands on a pair and became the first NHL squad to test the device during Wednesday’s game versus Winnipeg. The Wild, which partnered with marketing agency space150 for the experiment, pushed out a variety of fun content by utilizing the $130 Spectacles, which have a small camera on the upper right part of the glasses that allows users to easily film… Read More
Games have made their way into Snapchat. Gatorade today unveiled Serena Williams Match Point, a simple 8-bit game that can be played directly within the Snapchat app via ESPN’s Discover channel. The game, also available at SerenaMatchPoint.com, features 22 levels, each representing a Grand Slam final match that Williams won. The controls are basic: tap on the left side of the screen to return the ball left, and tap on the right side to return the ball right. Timing does matter, and the game will notify you if you’ve tapped “too early.” If you earn a “great” or “perfect” shot,… Read More
