LAS VEGAS — No matter the industry, whether sports, virtual reality, cars or media, people want to be closer to their favorite teams, brands and products. That’s why leaders across many industries are spending big on new ways to interact with customers. Every industry has its own way to talk to customers, and companies that use technology to help people get closer to their products will be a step ahead of the competition, a panel of experts at the Consumer Electronics Show in Las Vegas said Thursday. Pac-12 Commissioner Larry Scott said his conference currently spends more money on digital and social engagement… Read More
I’ve never sat courtside as a fan at an NBA game. But thanks to virtual reality, I checked off that bucket list item on Thursday evening. Well, kind of. The Spurs took on the Kings last night in Sacramento and it marked the first of 25 games the NBA will stream in virtual reality, working with Laguna Beach, Calif.-based startup NextVR for the innovative offering. Last season, the NBA experimented with virtual reality, teaming up with NextVR to live-stream the Warriors’ first game. But now the league leveling up this season with 25 virtual reality streams for NBA League Pass subscribers who pay… Read More
Virtual reality in sports took another step forward on Thursday as the NBA announced that it will air one game per week this season in VR. The league inked a multi-year deal with NextVR, the Laguna Beach, Calif.-based company that raised $80 million in August and lets fans experience games from totally new, immersive perspectives. Starting with an Oct. 27 game at Sacramento’s new high-tech arena, the NBA will work with NextVR and broadcaster Turner Sports to provide NBA League Pass subscribers with games in virtual reality that will feature dedicated announcers and special graphics built specifically for VR. During game breaks, when normal TV viewers watch… Read More
