Technology brings sports fans closer to their favorite teams than ever before, but they want more
LAS VEGAS — No matter the industry, whether sports, virtual reality, cars or media, people want to be closer to their favorite teams, brands and products. That’s why leaders across many industries are spending big on new ways to interact with customers. Every industry has its own way to talk to customers, and companies that use technology to help people get closer to their products will be a step ahead of the competition, a panel of experts at the Consumer Electronics Show in Las Vegas said Thursday. Pac-12 Commissioner Larry Scott said his conference currently spends more money on digital and social engagement… Read More