Amazon’s Alexa takes the trophy for top Super Bowl ad by beating the NFL, Budweiser and more
Despite the fact that the actual football game was the more entertaining part of the evening for once, some Super Bowl LII advertisers still managed to create the necessary buzz to justify spending $5 million for 30 seconds of air time. According to USA Today and its annual Ad Meter platform, Amazon bested all the competition with its “Alexa Loses Her voice” commercial. CEO Jeff Bezos makes an appearance in the ad, as do celebs Cardi B, Gordon Ramsey, Rebel Wilson, and Sir Anthony Hopkins. The competition, in its 30th year, required panelists to rate ads on a 1-10 scale. Every… Read More
