LOS ANGELES — Augmented reality on sports broadcasts isn’t new. In fact, there’s a gold standard: the first-down line for football games, invented two decades ago. Imagine the chaos and confusion in homes and sports bars across the country if they took that away. More recent additions to the genre include the virtual baseball strike zone, and the digital arc tracing the flight of a golf ball. So what about basketball? Can augmented reality provide anything so indispensable that NBA fans would howl in protest if it were taken away? Not yet. But the technology is impressive, and the potential is… Read More
Steve Ballmer has some tech-fueled ideas to change the way we watch sports. Speaking at Recode’s Code Conference on Tuesday, the former Microsoft CEO shared his vision for how sports fans may one day watch games at home. “I think there’s such an opportunity to change the way people experience sports by using technology,” Ballmer said. Ballmer’s NBA team, the Los Angeles Clippers, will partner with Los Angeles-based startup Second Spectrum to release a new product that overlays the traditional TV broadcast with new data and animations largely driven by artificial intelligence. Led by two former USC professors, Second Spectrum has built… Read More
There’s never a dull moment watching Steve Ballmer watch his basketball team. The former Microsoft CEO and Los Angeles Clippers owner found himself on national TV and later in memes after the cameras showed Ballmer not looking so happy toward the end of Utah’s 105-98 win over L.A. on Sunday. bballsociety_: Steve Ballmer reaction to Joe Johnson frying TNT Inside the NBA https://t.co/DRBVDHEKQW pic.twitter.com/hUVzRIdoDe — FanSportsClips (@FanSportsClips) April 24, 2017 Let's check in on Steve Ballmer pic.twitter.com/JsKescXwMI — SB Nation GIF (@SBNationGIF) April 24, 2017 Steve Ballmer: There's no chance that the iPhone is going to get any significant market share. 10… Read More