Just in time for the NFL Playoffs, which kick off this weekend, casual football fans can learn the difference between a tight end and a wide receiver, or what the heck “move the chains” means, simply by asking Amazon’s Alexa. The league is teaming with the tech giant for a new skill for the voice assistant called “The Rookie’s Guide to the NFL.” For viewers who might be puzzled by some of the terminology used throughout a typical game broadcast, the skill is designed to provide quick answers. USA Today reported that the NFL’s Digital Lab team, a group within NFL… Read More
Despite the fact that the actual football game was the more entertaining part of the evening for once, some Super Bowl LII advertisers still managed to create the necessary buzz to justify spending $5 million for 30 seconds of air time. According to USA Today and its annual Ad Meter platform, Amazon bested all the competition with its “Alexa Loses Her voice” commercial. CEO Jeff Bezos makes an appearance in the ad, as do celebs Cardi B, Gordon Ramsey, Rebel Wilson, and Sir Anthony Hopkins. The competition, in its 30th year, required panelists to rate ads on a 1-10 scale. Every… Read More
In the advertising game that is taking place before the big football game, Amazon is running with a crop of heavy hitters who are leading the way in digital engagement before anyone turns on a television this Sunday. Amazon’s Alexa ad, which features a host of celebrities filling in when the tech-giant’s AI assistant loses her voice, is in the thick of the top five, going up against spots for Doritos/Mountain Dew, NBC’s “This Is Us,” Budweiser and the film “Dundee.” With Super Bowl LII still two days away, the days are long gone when advertisers would get all of… Read More
Fans of the Seattle Mariners might have a lot of questions about why their team is off to a slow start this season. Amazon’s Alexa probably doesn’t have the answers, but the voice-activated artificial intelligence can perform other tasks now at Safeco Field. Guests in 59 private suites at the Mariners home ballpark now have access to Amazon Echo devices enabled with an Alexa skill geared toward helping users further enjoy being out at the old ballgame. With the voice prompt “Alexa, ask the Mariners to …,” users are able to call for their suite attendant and order food and drinks… Read More
